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Journal

Notes on building software.

Occasional writing on how we work, what we have learned and what we would do differently. No schedule, no newsletter.

Strategy · 10 Sept 20266 min
Build or buy: when custom software is actually worth it
Most companies should not build custom software. This is how we tell the ones that should, and what people usually miss when they compare the two.
Engineering · 21 Aug 20267 min
How we use AI coding tools without shipping worse software
AI assistants write our boilerplate and draft our tests. They also produce confident code that is wrong in expensive ways. Here are the rules that get us the first without the second.
Process · 30 Jul 20265 min
Why we keep project teams small
Clients sometimes ask whether a bigger team would be faster. In our experience it is usually slower. This is why smallness is a rule for us, not a constraint.
Process · 18 Jun 20265 min
What a discovery phase should actually hand you
Every agency sells a discovery phase. Most of them produce a slide deck. This is what ours produces, and how to judge the one you are being offered.

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